
About me
Pancho Ortega
With over 20 years of experience in the television industry, I am a senior manager and producer specialized in creating award-winning campaigns and brands for youthful and entertainment audiences. I have received multiple honors, such as Promax International, Prix Jeunesse International, and Pantalla de Cristal, for my innovative and engaging content production.
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Currently, I am the Kids and Family Branding Lead - MEX at Warner Bros. Discovery, where I develop and execute brand strategies for channels like Cartoon Network, Cartoonito, and Discovery Kids, both in linear and digital platforms. I have successfully launched and positioned shows such as "Cuquin", "La Vida Secreta de tu Mente", and "Ba da Bean" in key regional markets, increasing audience reach and retention. I also lead a multidisciplinary team of creatives, editors, musicians, and motion graphics professionals, fostering a collaborative and productive work environment.
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My international experience across Latin America, the United States, and Europe has enhanced my creative vision and adaptability to different cultures and audiences. I have also acquired specialized training in directing actors and writing TV series, which complement my degree in Communication and Master's in Visual Arts. My passion is to leverage my experience, leadership skills, and creativity to deliver high-quality TV content and brand strategies, especially for the entertainment industry or brands targeting young audiences.
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